Casey Mo's Cookies
By: Daniel P. Smith | Categories: Alumni Interest
In 2019, the former behavioral therapist obtained a cottage baking license and opened Casey Mo’s Cookies. The fast-growing venture brings cookie-decorating classes to elementary schools, home parties, and corporate events, operates pop-up shops at St. Simons Island businesses, and fulfills custom cookie orders for private clients like the GT Golden Isles Network, which distributed Buzz-shaped cookies during its student send-off last August.
“That was an especially personal project,” says Igel, who comes from a family of Tech grads led by her father, Bill Dart, IE 72.
Igel leverages social media to drive both her culinary creativity and Casey Mo’s rise. Facebook groups inspire different techniques and ideas, including eye-catching creations like Casey Mo’s popular “oyster cookie”—a textured, three-dimensional sugar cookie designed and decorated to resemble an oyster shell, while Igel also uses social media to bring fans into her home kitchen.
“Video has allowed people to get to know me and my story, which has been so valuable,” Igel says.
Such familiarity helped amid the pandemic when Igel introduced at-home cookie decorating kits featuring 12 sugar cookies alongside icing and sprinkles.
“It’s all of the fun and memories with none of the mess,” Igel says of the kits, which have boosted Casey Mo’s revenue 55 percent.
After three years of building Casey Mo’s direct-to-consumer business, Igel is contemplating the pursuit of a commercial license that would bring her creations into the wholesale market. Though that would mean more time in the kitchen, the mother of two isn’t deterred.
“Cookie making is my creative outlet and my downtime,” she says.
